What better way to launch into New Year than with a new brand campaign for our client Footprint Scenery. See our earlier blog post: ‘Building worlds within worlds’.
Footprint’s new visual identity really comes together in the thinking behind the design of their new website. Our goal was to find a clean and simple solution but yet project a look and feel that captured the impact of the magnificent sets and scenery that Footprint is so famous for in the the TV, film and exhibition market.
Our brief was to create a website with a strong visual identity, almost cinematic in its communication of the wow factor created everyday by Footprint’s creations. After experimenting with various web format, we all agreed that a Flash website was the route that would best deliver a feeling of dynamism and depth. The website is fully blog integrated and with scaleable but discrete SEO content.
Danny and Agnes picked the logo because they wanted to move away from an industrial look that some competitors favor. Instead they wanted a softer looking logo that emphasizes their skills in collaboration, interpretation and creativity. Overall, a more media-friendly feel was required.
Ali Kay, 2011
Tags: Footprint Scenery, KDimension, Matt Kay, Piction Media, SME branding, visual identity
