No Half Measures. No Can’t Do.
The energy drink sector is literally fizzing right now and not just in the carbonated sense. Relentless and SUSO aren’t just crashing the party; they’re each having a lock-in of their own. Never mind brand loyalty; this is brand community. Piction has been working with the fabulous Fabio Antinori over at Erasmus Partners Ltd, squeezing [...]



